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Videos
From television screens to social feeds, every frame is built to tell a story.
Here’s a showcase of commercials and online films that bring ideas to life.
Abu Kass
Story of Creativity, Cooked in Your Kitchen!
Abu Kass – Story of Creativity Cooked in Your Kitchen. A high-production TVC shot in Hamburg, where natural landscapes were built entirely from vegetables to symbolize the origins of Abu Kass rice. I led the project end to end, from idea, storyboard, and production brief to music, edits, and client presentations, delivering more than 30 versions in Arabic and English across TV and digital.
From vegetables to vast landscapes, this making-of film reveals the artistry and precision behind every frame of the Abu Kass TVC.
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