SNB executed a month-long activation during Riyadh Season (Dec 2025 – Jan 2026) at Boulevard City, Riyadh, featuring three interactive booths, each hosting a distinct game experience: Hit the Target, Pulse Challenge, Shoot Your Shot.

The games were supported by branded prizes including teddy bears, emblem plushies, and card plushies. The SNB mascot played a central role in attracting and engaging visitors, enhancing interaction and overall visitor experience across the activation.