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Professional Journey
Multidisciplinary Creative and Account Leader with 20+ years of experience in advertising, design, brand communication, and client servicing across Saudi Arabia. Currently Group Account Director at Dotspace KSA, leading key client relationships and overseeing integrated campaigns, social media, events, activations, and brand communications from brief and strategy through creative development and delivery. Previously Associate Creative Director at Havas Saudi, bringing extensive creative leadership experience across banking, FMCG, retail, consumer electronics, and healthcare.
Well-connected in the industry, with trusted relationships across suppliers, production houses, directors, VO studios, and freelancers.

Professional Experience
December 2025 – Present
Group Account Director
Dotspace KSA
Riyadh, Saudi Arabia
Key Clients: Aljazira Bank, Coca-Cola, Nadec
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Lead the Aljazira Bank account, serving as the key client contact and overseeing day-to-day account management and communication.
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Manage projects end-to-end, from client requirements and brief development through planning, creative development, production, and final delivery.
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Develop and structure client presentations, strategic approaches, communication plans, campaign proposals, and creative recommendations.
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Oversee a diverse portfolio of work across integrated campaigns, social media, digital content, events, activations, videos, and brand communications.
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Organize and prioritize multiple concurrent projects, coordinating creative, design, production, suppliers, and internal teams to ensure smooth delivery.
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Provide strategic and creative input across projects, leveraging extensive creative experience to guide concepts, messaging, content, and execution.
June 2014 – November 2025
Associate Creative Director
Havas Saudi (Vivendi Group)
Riyadh, Saudi Arabia
Key Clients: meem Bank, Gulf International Bank, Panda, Sirar by STC, Amaar Real Estate, maarif, Modon, LG, Ariston, Indesit, Midea, Al-Dawaa Pharmacies, Burger King, Abu Kass, Shaker Group, Aster Sanad Hospital, CBAHI, SPSC...
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Combined creative direction and client management across multiple accounts, including meem Bank and Abu Kass, to ensure alignment with business objectives.
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Managed direct client contact, strengthening relationships and ensuring smooth communication.
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Led concept development and creative direction for offline, digital, and social media campaigns.
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Directed brand development and visual identity projects.
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Oversaw TVCs and video content, from storyboarding to production supervision.
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Delivered activation campaigns (digital activations and in-store experiences).
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Guided creative teams and led client presentations, pitches, and strategic discussions.
June 2011 – May 2014
Senior Art Director
TBWA\RAAD (Omnicom Group)
Riyadh, Saudi Arabia
Key Clients: Almarai, Renault, ARASCO Foods, Entaj Chicken, Wooden Bakery, Herfy, Modon
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Developed and executed creative concepts across print, TV, outdoor, and digital, including print ads, product packaging, POS materials, and booth displays.
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Collaborated with copywriters, designers, and account managers to deliver integrated campaigns.
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Art directed photoshoots, including product beauty shots, concept, and client library shoots.
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Presented creative ideas to clients and implemented feedback
Dec 2006 – May 2011
Art Director
Intermarkets (WPP Group)
Riyadh, Saudi Arabia
Key Clients: Riyad Bank, General Motors, Kingdom Center, Al-Othaim Mall, Obeikan, Saudi Electricity Company, Pizza Hut...
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Designed and produced marketing materials, layouts, and artwork for campaigns and promotional activities.
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Developed logos and visual identities for clients across multiple sectors.
Graphic Designer
Sept 2004 – Mar 2005
Zenith Communication
Beirut, Lebanon
Key Clients: Sannine Zenith, GFIC Insurance Group, Gulf Finance, Maison de L’artisan, Fashionbar...
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Designed marketing materials, layouts, and artwork to support campaigns and promotional activities.
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Designed layouts, ads, greetings, and communication materials for the group and external clients.
Apr 2006 – Nov 2006
Senior Graphic Designer
Mainline Advertising
Riyadh, Saudi Arabia
Key Clients: General Electric, Daewoo, Shawarmer, Novartis, Prince Mohammad University...
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Created a variety of print and communication materials, including layouts, artwork, and promotional assets.
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Designed logos and developed visual identities for clients in different industries.
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